The Mobile Web is Different Than the Regular Web
Eric Andersen writes on the new Volkswagen iPhone mobile web site:
I opened Safari on the iPhone and typed in vw.com/cc – you know, just to see what pathetic joke of a web site would be presented… and BAM! A beautiful, simple, obviously mobile version of the site loaded immediately. whimper
Somehow (duh, research), VW knew exactly what I wanted to see… three big buttons for clicking—‘Our Cars’, ‘Find a Dealer’ and ‘Assistance’. One of these buttons was absolutely pertinent to my immediate need of seeing the CC. clicks ‘Our Cars’
I have to agree, and not just because I’m an obsessed VW owner.
The site is not only gorgeous, it gives a great iPhone interface to the same content you can get on the main website. Okay — you can’t order a car online, but you certainly can get a dealer on your phone very quickly. And the Assistance button gets straight to the point:
It appears that if the site is well done, I can set aside my insistence that mobile developers always leave a way out. Well done, VW.
Via @shawnblanc on Twitter.
